Sans Other Abbok 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton' by Fontfabric, 'Penny Lane' by K-Type, 'Helvetica Now' by Monotype, 'Amsi Grotesk' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, kids branding, playful, punchy, friendly, retro, cartoonish, attention grabbing, approachability, retro display, brand character, rounded, bulky, soft-cornered, blocky, bouncy.
A heavy, rounded sans with broad proportions and softly blunted corners that keep the black shapes smooth and continuous. Strokes are consistently thick with minimal modulation, and counters are compact, producing a dense, high-impact texture. Terminals tend to be flat or gently squared-off rather than sharply cut, and many forms show slightly quirky, hand-shaped geometry that creates a lively, uneven rhythm without sacrificing overall legibility. Numerals and capitals feel sturdy and poster-ready, while lowercase forms remain simple and robust with short, thick joins and a compact silhouette.
Best suited to large-scale display work such as headlines, posters, signage, and packaging where its thick strokes and rounded bulk deliver instant emphasis. It can also support logo marks and branded titles that want a friendly, energetic tone, especially in short phrases or single words.
The overall tone is upbeat and approachable, with a deliberately chunky presence that reads as fun rather than severe. Its rounded massing and slightly irregular character give it a casual, retro display energy suited to attention-grabbing messaging.
The design appears intended as an expressive display sans that prioritizes bold presence and approachability. Its softened corners, compact counters, and slightly quirky construction suggest a goal of creating a memorable, characterful voice for branding and promotional typography.
In text settings the tight counters and dense weight create strong color and a bold voice, making spacing and line breaks feel prominent. The design favors impact over delicacy, and the simplified internal shapes help it hold up at large sizes where personality is most visible.