Sans Normal Orlay 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, punchy, confident, high impact, approachability, clarity, modern branding, display emphasis, rounded, compact, geometric, clean.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are generous and smooth, with softly squared terminals that keep counters open while maintaining a dense, blocky silhouette. The uppercase feels sturdy and headline-ready, while the lowercase stays straightforward and highly legible, with simple bowls and minimal modulation. Numerals are similarly solid and geometric, matching the overall robust rhythm.
Best suited to display roles where strong color and clear shapes are needed, such as headlines, posters, brand marks, packaging, and short-form messaging. It can also work for UI labels or navigation at moderate sizes when high emphasis and quick recognition are priorities.
The font projects a confident, approachable tone—assertive without feeling sharp or aggressive. Its rounded geometry and thick color give it a friendly, contemporary voice that reads as practical and energetic.
The design appears intended to deliver maximum impact with a friendly, geometric character—balancing dense stroke weight with open counters for readability. It aims for a versatile modern display sans that stays clean and approachable while remaining unmistakably bold.
The overall texture is dark and consistent, producing strong presence at large sizes and clear shapes at medium sizes. Letterforms favor simple construction and stable verticals, with rounded joins and large interior spaces that help prevent the weight from clogging in common combinations.