Sans Normal Irba 11 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chella' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, retro, chunky, bouncy, approachability, impact, display readability, retro charm, playfulness, rounded, soft, bulbous, puffy, cartoonish.
A heavy, rounded sans with inflated, cushion-like strokes and generously curved terminals. Counters are compact and often teardrop or oval-shaped, creating a strong inked presence and a distinctly soft silhouette. The design leans on broad curves and subtle irregularities in joins, giving letters a gently “molded” feel rather than a rigid geometric construction. Capitals are compact and blocky, while lowercase forms maintain a consistent, plump rhythm with simple single-storey shapes and rounded details.
Best suited for short, high-impact display settings such as headlines, posters, product packaging, and logo wordmarks where the rounded weight can carry personality. It also works well for playful editorial callouts, event promos, and on-screen titles where a friendly tone is needed more than tight text readability.
The overall tone is cheerful and approachable, with a lighthearted, slightly retro display flavor. Its puffy forms read as warm and informal, suggesting fun, snacks-and-soda branding, kids’ media, or casual community messaging. The heavy mass and soft corners keep it feeling friendly rather than aggressive.
Likely designed to deliver an immediate, approachable presence through exaggerated weight and rounded construction, prioritizing bold silhouette and charm over neutral text performance. The soft terminals and compact counters appear intended to evoke a fun, nostalgic display voice while staying cleanly sans in structure.
At text sizes the dense interiors and tight counters can reduce clarity, especially in combinations with similar rounded shapes. In larger settings the distinctive silhouettes become the main feature, and the numerals carry the same chunky, soft-shouldered character for consistent headline use.