Sans Normal Irlu 11 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids branding, stickers, playful, friendly, chunky, bubbly, casual, attention grabbing, approachability, playfulness, display impact, rounded, soft, bulbous, compact counters, blunt terminals.
A heavy, rounded sans with inflated forms and softened corners throughout. Strokes are thick and generally monolinear in feel, with blunt, slightly irregular terminals that keep the texture lively rather than mechanical. Counters are compact and often circular or teardrop-like, and many joins show gentle swelling that makes the silhouettes feel puffy. Uppercase shapes stay simple and geometric, while lowercase introduces more quirky structure (single-storey a and g, a curved-shoulder r), producing a distinctly informal rhythm. Numerals match the letterforms with broad bodies, tight apertures, and rounded bowls.
Best suited to short, high-impact text such as posters, headlines, product packaging, and branding where a friendly, attention-grabbing tone is desired. It also fits labels, social graphics, and children’s or entertainment-oriented applications where bold shapes and soft corners help communicate approachability.
The overall tone is warm and approachable, leaning toward a cartoon-like, kid-friendly personality. Its buoyant weight and soft geometry give it a humorous, snackable feel that reads as cheerful rather than authoritative.
The font appears designed to deliver maximum visual presence with soft, rounded forms and a deliberately playful construction. Its simplified geometry and compact counters suggest an emphasis on character and bold legibility in display settings rather than neutral text typography.
Spacing appears generous enough for display use, but the dense weight and small inner spaces mean readability can drop quickly at smaller sizes or in long passages. The design maintains consistent roundness across caps, lowercase, and figures, creating a cohesive, poster-ready voice.