Sans Normal Moras 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, stickers, playful, chunky, retro, friendly, punchy, impact, approachability, retro flavor, display clarity, brand character, rounded, bulky, quirky, cartoonish, soft-cornered.
A heavy, rounded sans with broad proportions and compact counters. Strokes are largely monolinear, with softened corners and frequent wedge-like notches/ink-trap cuts that create a chiseled, slightly irregular silhouette. Curves are full and geometric, while joins and terminals often resolve into flat, squared ends, producing a sturdy, poster-ready texture. The overall rhythm is energetic, with small internal apertures and distinctive cut-ins that keep the dense weight from feeling completely solid.
Best suited to display settings where impact is the priority: headlines, posters, signage, packaging, and logo marks that benefit from a friendly but forceful tone. It also works well for playful branding, event graphics, and short bursts of text where the dense weight and tight counters remain clear.
The font reads as playful and assertive, with a retro display flavor and a touch of cartoon-like charm. Its chunky forms and cheeky notches give it an informal, approachable personality that feels lively rather than strict or corporate.
Designed to deliver maximum presence with rounded, geometric forms, then differentiated with distinctive notch/ink-trap styling to add character and improve internal clarity at large sizes. The intent appears to balance a fun, informal voice with a solid, blocky foundation for branding-forward typography.
Round letters like O/C/G/Q emphasize tight counters and bold presence; the numerals follow the same heavy, rounded construction with simple, high-impact shapes. In longer text, the consistent weight creates a strong color, while the repeated cut-in details add visual sparkle and prevent large black areas from becoming monotonous.