Sans Normal Mydab 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart and 'Escuela' by Cuchi, qué tipo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, friendly, retro, bold, impact, approachability, display clarity, brand presence, rounded, soft corners, bulky, high impact, compact spacing.
This typeface features heavy, rounded sans letterforms with broad proportions and smooth, continuous curves. Strokes are thick and even, with soft, slightly flattened terminals that give the shapes a sturdy, padded feel. Counters are relatively small and tightly enclosed, boosting color and presence in text, while the overall geometry leans on circles and wide ovals for O/C/G-style forms. The lowercase shows a single-storey a and g, a compact, sturdy rhythm, and a generally uniform, upright stance.
Best suited to short, prominent text such as headlines, posters, logos, packaging callouts, and signage where strong presence is needed. It can also work for social graphics and promotional layouts, especially when set with generous tracking and ample line spacing to keep the dense forms from crowding.
The overall tone is friendly and exuberant, with a high-energy, attention-grabbing personality. Its rounded massing and tight counters read as playful and slightly retro, evoking signage and headline typography designed to feel approachable rather than formal.
The design appears intended to deliver maximum impact with an approachable, rounded voice, prioritizing strong silhouette and bold readability at display sizes. Its consistent, geometric construction suggests a focus on dependable, versatile shapes that reproduce well in attention-focused contexts.
At large sizes the dense ink and closed apertures create strong typographic color, while in longer passages the compact counters and tight internal spaces can reduce clarity. The numerals match the same chunky, rounded construction and feel designed to hold their shape in bold display settings.