Serif Normal Hidam 1 is a regular weight, very narrow, high contrast, italic, normal x-height font.
Keywords: editorial headlines, fashion branding, luxury packaging, magazine covers, posters, elegant, fashion, editorial, dramatic, refined, display elegance, brand refinement, headline impact, editorial voice, didone-like, hairline serifs, sharp terminals, steep slant, tight tracking.
A sharply slanted serif with pronounced stroke contrast and a compact, vertical footprint. Thick stems are paired with hairline connecting strokes and fine, crisp serifs, producing a clean, high-fashion rhythm. Curves are taut and slightly elongated, with narrow counters and pointed joins that keep the texture dense and lively in text. Numerals and capitals follow the same steep-italic, high-contrast logic, giving headings a sleek, sculpted silhouette.
Best suited to headlines, subheads, pull quotes, and branding where an elegant, high-contrast italic voice is desirable. It can also work for short, prominent text on packaging or invitations, and for poster typography that benefits from a condensed, energetic serif texture.
The overall tone is sophisticated and theatrical, with a distinctly editorial polish. Its crisp hairlines and narrow proportions read as premium and style-forward, evoking luxury packaging and fashion mastheads. The slant adds urgency and motion, while the refined detailing keeps it formal rather than casual.
The font appears designed to deliver a modern, fashion-leaning serif italic with crisp contrast and a compact footprint, prioritizing sophistication and impact in display settings while maintaining a coherent text rhythm for shorter passages.
The design’s fine hairlines and tight internal spaces make it feel best at sizes where the contrast can be appreciated. The narrow, high-contrast texture creates strong vertical emphasis and a distinctive sparkle across lines of text.