Serif Normal Pimu 2 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Sigurd' by Blaze Type (names referenced only for comparison).
Keywords: headlines, magazine, fashion, branding, packaging, editorial, luxury, dramatic, classic, impact, elegance, authority, didone-like, refined, sculpted, crisp, high-waisted.
A sculpted serif with striking thick–thin transitions and sharp, wedge-like terminals. Curves are taut and polished, with rounded bowls contrasted by hairline joins and pointed vertices in letters like V, W, and Y. Capitals feel broad and statuesque with prominent vertical stress, while the lowercase uses compact forms and tight apertures that emphasize a dense, rhythmic texture. Numerals echo the same dramatic contrast, with elegant curves and crisp finishing strokes that read best when given space.
Best suited to headlines, magazine typography, pull quotes, and high-impact branding where the contrast and sharp finishing can be appreciated. It also works for upscale packaging and identity work, particularly when paired with generous tracking or ample whitespace.
The overall tone is polished and theatrical, projecting an upscale, editorial voice. Its sharp hairlines and sculptural curves evoke fashion and luxury contexts, while the strong vertical emphasis lends authority and formality.
The design appears intended to deliver a refined, contemporary take on classic high-contrast serif construction, balancing traditional proportions with a crisp, modern finish. It aims to create strong hierarchy and visual drama for editorial and brand-led typography.
In continuous text, the combination of heavy stems and fine hairlines creates a lively sparkle, especially at larger sizes. Several letters show distinctive, slightly calligraphic flicks and tapered joins, giving the design a curated, display-forward personality even when set in paragraphs.