Sans Normal Konow 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Squad' by Fontfabric, 'Whitney' by Hoefler & Co., 'Agent Sans' by Positype, 'Modal' by Schriftlabor, and 'Dupla' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, dynamic, modern, sporty, confident, friendly, impact, momentum, modernity, approachability, clarity, oblique, geometric, round, clean, smooth.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes read as largely monolinear, with broad joins and softened terminals that keep shapes compact and clean. The slant is consistent across capitals, lowercase, and numerals, giving the design a forward rhythm; proportions feel steady and contemporary, with open counters in letters like C, G, and S and sturdy, simplified forms throughout. Numerals match the overall stance and weight, with clear, straightforward silhouettes intended for quick recognition.
This font is well suited to headlines, logotypes, and short-to-medium display copy where a bold, energetic voice is desired. It can work effectively in sports and lifestyle branding, poster typography, packaging callouts, and promotional graphics that benefit from a forward, modern slant.
The overall tone is energetic and assertive, with a forward-leaning, action-oriented feel. Rounded geometry keeps it approachable rather than aggressive, suggesting a modern, upbeat voice suited to contemporary branding.
The design appears intended as an impactful oblique sans for contemporary display use, combining strong weight with rounded geometry to balance urgency and friendliness. Its consistent slant and simplified letterforms suggest a focus on clarity, speed, and brand-forward presence.
The oblique angle and uniform weight create a strong horizontal flow in text, helping short phrases feel fast and cohesive. The design favors simplified shapes and broad curves over sharp detailing, which reinforces a clean, modern impression at display sizes.