Sans Normal Apkeh 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'European Sans Pro' by Bülent Yüksel, 'Balthis' by Ksenia Belobrova, 'Glimp' and 'Glimp Rounded' by OneSevenPointFive, and 'PT Root' by ParaType (names referenced only for comparison).
Keywords: ui text, body copy, product branding, signage, editorial, modern, friendly, clean, neutral, practical, readability, versatility, approachability, modernity, rounded, open apertures, even rhythm, soft corners, geometric touch.
A clean sans with broadly rounded bowls, smooth curves, and largely uniform stroke thickness. Terminals tend to finish with softened, subtly rounded edges rather than sharp cuts, giving forms a calm, approachable feel. Counters are open and generous, and the overall spacing reads even and steady in text. Uppercase shapes are straightforward and geometric-leaning, while lowercase forms keep simple construction with clear joins and minimal modulation.
This font suits interface and product text where a clean, calm sans is needed, as well as editorial layouts that benefit from steady rhythm and open counters. Its friendly rounding also works well for contemporary branding, packaging, and clear, everyday signage.
The tone is modern and neutral, with a friendly softness coming from the rounded forms and gentle terminals. It feels practical and contemporary rather than quirky or expressive, aiming for clarity and unobtrusive presence in running text.
The design appears intended as a versatile, general-purpose sans that stays readable and visually balanced across a wide range of contexts. By combining simple geometry with softened terminals, it aims to feel both modern and approachable without drawing attention away from content.
The numerals appear sturdy and highly legible, matching the letterforms’ round, even construction. Across the alphabet, the design prioritizes consistent rhythm and clear silhouettes, which helps maintain readability at larger and mid-range sizes.