Slab Contrasted Erti 5 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Egyptian Slate' and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, robust, retro, confident, friendly, industrial, impact, display clarity, retro utility, brand presence, blocky, bracketed, ink-trap-like, high-impact, sturdy.
A heavy, block-forward slab serif with broad proportions and assertive, rectangular serifs. Strokes show noticeable contrast, with thick verticals and slightly lighter connecting strokes, and many terminals resolve into squared, bracketed slabs that read strongly at display sizes. Counters are compact and rounded-rectangular, giving letters a dense, punchy texture, while joins in letters like M, N, and W form sharp interior angles that reinforce a mechanical, built-up feel. The lowercase is sturdy and compact with single-storey forms (notably a and g) and a prominent, round i/j dot; figures are similarly bold with large, simple shapes.
Best suited for headlines, posters, and branding where strong presence is needed. It works particularly well for packaging, labels, and signage that benefit from a sturdy, retro-industrial voice, and can serve as a logo or wordmark style for bold, confident identities.
The tone is bold and emphatic, combining a vintage headline flavor with an industrial, workmanlike presence. It feels confident and approachable rather than delicate, evoking classic poster typography, product packaging, and sporty signage.
The design appears intended to deliver maximum impact with a classic slab-serif structure: broad shapes, firm serifs, and a compact internal geometry that holds together in large, high-contrast applications. Its overall construction prioritizes strength, readability at display sizes, and a distinctive vintage-meets-industrial character.
Spacing and rhythm create a tight, high-ink color on the page, especially in text lines where the heavy slabs and small counters build a strong horizontal banding. The design’s squared terminals and weighty serifs maintain clarity in all-caps settings and short words, while longer paragraphs become intentionally dense and attention-grabbing.