Slab Contrasted Pimo 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont, 'Capita' by Hoftype, 'Rooney' by Jan Fromm, 'Faraon' by Latinotype, and 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, western, confident, retro, sturdy, friendly, impact, nostalgia, stability, readability, branding, blocky, bracketed, heavy serifs, soft corners, ink-trap feel.
A heavy, slab-serif display face with broad proportions and compact counters. Strokes are mostly even, with only modest modulation, and the serifs are thick and strongly bracketed, producing a carved, poster-like silhouette. Curves are full and slightly squared off at joins, and terminals tend to end in blunt, stable shapes. Overall spacing reads generous and open for the weight, giving large forms a clear, rhythmic cadence in words.
Best suited to big, bold settings such as posters, headlines, signage, and packaging where strong shapes and thick serifs help carry from a distance. It can also work for brand marks and short editorial titles where a vintage, stalwart voice is desired, but it will feel dense in long text blocks.
The tone is bold and assertive with a classic, American poster sensibility. Its chunky slabs and rounded structure give it an approachable, workmanlike warmth rather than a sharp or delicate feel. The overall impression is nostalgic and promotional—built to grab attention while staying readable.
The design appears intended to evoke robust, traditional slab-serif display typography—favoring impact, stability, and a classic poster rhythm. Its softened corners and bracketed slabs suggest an aim for legibility and friendliness alongside emphatic weight.
The uppercase has a sturdy, headline-driven presence, while the lowercase keeps a similarly chunky texture with distinct, simplified forms. Numerals match the letterforms in weight and footprint, reinforcing a consistent, sign-painting/woodtype-like color across mixed text.