Slab Contrasted Ugdi 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chiavettieri' by Kostic and 'Cabrito' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, robust, assertive, traditional, collegiate, editorial, impact, heritage tone, institutional voice, print texture, emphasis, bracketed, blocky, ink-trap feel, rounded joins, soft corners.
A heavy slab serif with chunky, bracketed terminals and a strongly built-up silhouette. Strokes are broadly even but show noticeable shaping at joins and into the slabs, giving a slightly carved, ink-trap-like behavior in tight interior corners. Counters are compact and the overall texture is dense, with a sturdy rhythm and a somewhat variable letterwidth across the alphabet. Numerals and capitals read as compact and weighty, while the lowercase maintains a solid, workmanlike structure with clear, blunt endings.
Best suited to headlines, signage, posters, and bold editorial standfirsts where its slabs and dense texture can carry the hierarchy. It also fits branding and packaging that want a heritage or collegiate voice, and sports-style identities that benefit from strong, blocky letterforms.
The tone is confident and no-nonsense, with a classic, institutional feel that hints at letterpress and varsity/heritage graphics. Its bold presence projects reliability and authority rather than delicacy, making it feel emphatic and attention-forward.
The design appears intended to deliver a forceful slab-serif voice with familiar, traditional cues while keeping letterforms compact and highly legible in bold settings. The shaping around joins and terminals suggests an aim for sturdy reproduction and a tactile, print-like presence.
In text, the font creates a dark, high-impact color and strong word shapes, with slabs that remain visually prominent even at smaller sizes. The combination of tight counters and heavy terminals favors display and short-form settings where punch and clarity outweigh airiness.