Sans Normal Lidun 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Korolev' by Device, 'Otoiwo Grotesk' by Pepper Type, 'Nuber Next' by The Northern Block, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promos, sporty, energetic, urgent, modern, punchy, impact, momentum, bold branding, display clarity, modern utility, oblique, condensed feel, rounded, blunt, compact.
A heavy, oblique sans with compact proportions and rounded, blunt terminals. Curves are broadly circular and generously filled in, while counters stay relatively tight, producing strong dark mass. The stroke treatment is uniform and sturdy, with crisp, clean joins and a slightly compressed, forward-leaning rhythm. Letterforms favor simple geometric construction, with single-storey lowercase shapes and a sturdy, utilitarian set of numerals.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, and sports-oriented branding where a strong slanted voice helps convey motion. It can also work on packaging and social graphics when you want compact, attention-grabbing typography that holds up at large sizes.
The overall tone is fast and forceful, with an athletic, action-forward slant that reads as contemporary and assertive. Its dense weight and compact spacing create a sense of urgency and impact, suited to messaging that needs to feel bold and energetic.
The design appears intended to deliver maximum visual impact with a forward-leaning, kinetic stance, pairing simple geometric skeletons with heavy weight for immediate readability in display contexts.
The oblique angle is consistent across caps, lowercase, and figures, helping the set feel cohesive in text. Rounded forms like O/C/S stay smooth and full, while diagonals (V/W/X/Y) look sharp and stable, reinforcing a strong, graphic silhouette.