Sans Normal Ligiv 10 is a bold, normal width, low contrast, italic, tall x-height, monospaced font visually similar to 'ATC Harris' by Avondale Type Co., 'Arbeit Technik' by Studio Few, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ui labels, industrial, sporty, urgent, utilitarian, techy, impact, speed, clarity, utility, branding, slanted, heavyweight, compact, blocky, roundish.
A heavy, right-slanted sans with sturdy, uniform strokes and rounded corners that keep the forms friendly despite the weight. The letters are built from simple geometric shapes—broad verticals, open bowls, and clean diagonals—creating a consistent, engineered rhythm. Curves are smooth and slightly squared off at joins, while counters remain relatively open for a dense style. Numerals follow the same robust construction, with simple, legible silhouettes and minimal detail.
Best suited to headlines and short bursts of copy where a strong, condensed texture and forward motion are desirable. It can work well for sports branding, bold packaging callouts, signage, and interface labels that need an assertive, high-impact voice while staying clean and sans-based.
The overall tone is forceful and energetic, with a forward-leaning stance that suggests speed and momentum. Its sturdy shapes and even texture read as practical and no-nonsense, leaning toward industrial or athletic branding rather than delicate or literary settings.
The design appears intended to deliver maximum punch and clarity with a controlled, geometric construction. The slanted stance and sturdy forms suggest an emphasis on speed, utility, and graphic presence in modern display contexts.
Uppercase forms feel compact and tightly controlled, while lowercase shapes keep a straightforward, workmanlike structure with a notably strong presence at text sizes. The consistent cell-to-cell footprint supports a regular, grid-like texture in lines of text, and the slant adds motion without introducing calligraphic nuance.