Sans Normal Pages 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Agent Sans', 'Akagi', 'Akagi Pro', and 'Anago' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, friendly, playful, chunky, approachable, modern, high impact, approachability, display clarity, brand warmth, rounded, soft corners, compact, sturdy, bubbly.
A heavy, rounded sans with compact proportions and broad, smooth strokes. Terminals are blunt with softened corners, and curves are generously circular, giving letters a cushioned, molded look. Counters stay fairly open for the weight, while joins and diagonals (notably in K, V, W, X, and y) are thick and simplified, emphasizing solidity over sharp detail. The overall rhythm is even and blocky, with consistent stroke behavior and a sturdy silhouette across caps, lowercase, and numerals.
Best suited for large-size applications such as headlines, posters, logo wordmarks, packaging, and social graphics where its bold, rounded shapes can carry personality and visibility. It can also work for short UI labels or signage when a friendly, attention-grabbing voice is desired, but its heavy color may be overwhelming for long-form reading.
The font reads as friendly and contemporary, with a cheerful, informal confidence. Its rounded geometry and thick presence lend it a toy-like, approachable tone rather than a formal or technical one, making it feel welcoming and energetic.
The design appears intended to deliver maximum impact with a warm, approachable character. By pairing very heavy strokes with rounded construction and softened terminals, it aims for clear, upbeat display typography that feels modern and inviting.
In text, the weight creates strong color and high impact, while the softened forms help prevent the design from feeling harsh. The numeral set matches the letters in roundness and mass, and the overall spacing appears tuned for bold display use where shapes need to remain clear at a glance.