Sans Normal Sinup 7 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, body text, product labels, presentations, signage, friendly, clean, modern, approachable, casual, legibility, neutrality, friendliness, everyday use, clarity, rounded, soft, open, humanist, monoline.
A rounded, monoline sans with soft terminals and gently squared corners that keep curves from feeling overly geometric. Proportions are comfortable and readable, with a tall x-height and open counters that give the lowercase a sturdy, contemporary texture. Strokes stay even throughout, with lightly eased joins and a calm rhythm that holds up well in continuous text. Numerals follow the same smooth, simplified construction and sit clearly on the baseline.
Well-suited to UI and product environments where clarity at small to medium sizes matters, as well as general editorial body text and captions. The rounded construction also makes it a good fit for packaging, presentations, and wayfinding or signage that benefits from a warmer, less formal sans.
The overall tone is friendly and straightforward, projecting a modern, approachable voice rather than a strict technical one. Its softened shapes add warmth and a casual ease while remaining clean enough for everyday interface and editorial use.
The design appears intended as an everyday workhorse sans that prioritizes legibility and a friendly, contemporary feel. Its softened terminals and open forms suggest a focus on comfort in reading and broad applicability across digital and print contexts.
Round letters like C, G, O, and S emphasize smooth, continuous arcs, while diagonals (V, W, X, Y) keep a slightly softened finish that reduces sharpness. The lowercase set reads particularly evenly, with consistent spacing and a steady color in paragraph settings.