Sans Normal Seriy 1 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, product copy, signage, packaging, editorial, friendly, modern, clean, approachable, casual, everyday use, approachability, clarity, modern neutrality, rounded, soft corners, monoline, open counters, humanist.
A rounded, monoline sans with soft corners and gently tapered joins. Curves are smooth and circular, while straight strokes end with subtle rounding, giving the outlines a calm, non-mechanical finish. Proportions are compact and vertically steady, with simple, open forms (notably in C, S, and e) and a tidy rhythm in text. The overall drawing favors clarity over sharp geometry, with consistent stroke thickness and minimal ornamentation.
Well-suited to interface and product text where a neutral, friendly tone is desired, as well as general-purpose branding and packaging that benefits from softened geometry. Its smooth, rounded construction also works for signage and wayfinding at moderate sizes, and for editorial applications that want a modern sans with a more approachable texture.
The tone feels friendly and contemporary, with a quiet warmth that reads informal without becoming playful or quirky. Rounded terminals and smooth curves soften the voice, making it feel approachable and unthreatening in longer passages. It suggests everyday usability—clear, straightforward, and personable.
The design appears intended as a versatile, everyday sans that stays clean and readable while adding warmth through rounded corners and smooth curves. It aims to balance modern simplicity with a human, accessible feel for broad text and display use.
Uppercase shapes lean toward simplified construction with rounded corners (e.g., E/F/L), while lowercase maintains familiar text-friendly structures, including a two-storey g. Numerals follow the same rounded, even-stroke logic and sit comfortably alongside letters for mixed content. Overall spacing appears balanced for continuous reading, with enough openness to keep small-size text from feeling cramped.