Sans Normal Ugdag 3 is a light, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, subheads, posters, branding, interfaces, modern, editorial, refined, calm, airy, clarity, neutrality, modernity, elegance, versatility, geometric, monolinear, open counters, rounded, clean.
This typeface presents clean, mostly unmodulated strokes with crisp terminals and a generously open, wide stance. Curves are smooth and circular in feeling, with large counters in letters like O, C, and e, and a steady vertical/horizontal structure throughout. The lowercase shows a single-storey a and g, a compact shoulder on r, and a balanced, round e with an open aperture, giving the texture an even, readable rhythm. Numerals follow the same restrained geometry, with clear silhouettes and minimal ornamentation.
It works well for headlines and subheads where its wide geometry can set a spacious, contemporary tone, and it also holds together in short-to-medium text thanks to open counters and clear shapes. The restrained forms make it a good fit for branding, editorial layouts, and interface typography where a clean, neutral presence is desired.
The overall tone is modern and composed, with an editorial polish that feels understated rather than flashy. Its spacious proportions and open forms create an airy, confident voice suited to contemporary design systems and clean layouts.
The design appears intended as a contemporary, geometric leaning sans with a calm, premium texture—favoring clarity, openness, and consistent construction over expressive detailing. Its proportions suggest an emphasis on creating elegant presence in display settings while remaining usable in running text.
Spacing appears comfortable at text sizes, and the wide letterforms produce a relaxed horizontal flow in paragraphs. The design keeps details minimal—no calligraphic emphasis—so contrast is carried primarily by the interplay of straight stems and broad, smooth curves.