Serif Other Ummy 1 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Gainsborough' by Fenotype, 'Kolesom' by Frantic Disorder, 'Flintstock' by Hustle Supply Co, 'Hemispheres' by Runsell Type, and 'Radley' by Variatype (names referenced only for comparison).
Keywords: sports branding, team apparel, posters, headlines, packaging, collegiate, western, vintage, rugged, assertive, heritage signal, impact display, badge styling, signage feel, brand stamp, octagonal, beveled, angular, blocky, chiseled.
A heavy, high-impact serif with squared-off, octagonal geometry and frequent chamfered corners. Strokes are largely uniform in thickness, creating a carved, monoline block rhythm, while small wedge-like serifs and notched terminals add texture at ends and joints. Counters tend to be compact and rectilinear, and many curves are “flattened” into angled facets (notably in C, G, O, and S), producing a crisp, sign-painter-like silhouette. Overall spacing and proportions favor sturdy, poster-oriented letterforms with strong vertical presence and tight internal white space.
Best suited to display applications where strong silhouettes matter: sports identities, team apparel and merchandise, event posters, headlines, labels, and bold packaging. It can also work for short, emphatic text on signage or badges, but its dense interiors suggest using generous size and spacing for clarity.
The tone reads bold and traditional, with a distinctly athletic/heritage flavor that also overlaps with Western and old-style signage cues. Its faceted shapes and sharp terminals convey toughness and certainty, making the text feel emblematic and authoritative rather than delicate or literary.
The design appears intended to deliver a classic, emblem-style look with carved, angular detailing—combining traditional serif cues with a rugged, faceted construction for maximum impact in branding and headline settings.
Uppercase forms are especially emblematic and uniform, while lowercase keeps the same angular construction, helping mixed-case settings remain cohesive. Numerals match the caps’ faceted architecture, supporting consistent display use in dates, scores, and headings.