Serif Other Umla 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Outlast' by BoxTube Labs, 'Kolesom' by Frantic Disorder, 'Mexiland' by Grezline Studio, 'Gridiron Glory' by Hipfonts, 'Herchey' by Ilham Herry, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: posters, headlines, logotypes, sports branding, signage, western, athletic, vintage, rugged, assertive, impact, heritage, display, badge-like, poster-ready, bracketed, flared, chiseled, angular, blocky.
A heavy, block-constructed serif with sharply chamfered corners and compact internal counters. Serifs are short and wedge-like with a lightly bracketed, flared feel, giving strokes a carved, faceted silhouette rather than smooth curves. Curves (C, G, O, S) are built from straight segments and clipped terminals, producing an octagonal rhythm throughout. Uppercase forms are wide-shouldered and sturdy; lowercase is similarly chunky with simple, rectangular joins and squared bowls, maintaining strong consistency across letters and figures.
Best suited to display settings such as posters, event titles, packaging callouts, and logo wordmarks where a strong, heritage-leaning serif is desired. It can also support sports or team-style branding and bold signage, especially when set with generous spacing and ample size to preserve clarity.
The overall tone reads bold and old-fashioned, with a rugged, high-impact presence reminiscent of posters and uniforms. Its angular notches and chiseled terminals add a frontier/heritage flavor while still feeling disciplined and graphic. The voice is confident and attention-seeking rather than refined or delicate.
The design appears intended to deliver maximum impact through a carved, angular serif construction that reads clearly from a distance and reproduces well in solid fills. The consistent chamfering and wedge terminals suggest a deliberate nod to traditional wood-type or collegiate display aesthetics while keeping letterforms straightforward and robust.
Tight apertures and small counters in letters like a, e, and s make the face most comfortable at larger sizes where its distinctive cuts and wedges stay legible. Numerals follow the same chamfered geometry, reinforcing a cohesive, emblematic texture in headlines and short bursts of text.