Sans Normal Ogso 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Niemeyer' by Latinotype, 'Internacional' by Los Andes, 'Ambulatoria' by Pepper Type, 'Conneqt' by Roman Melikhov, 'Nuno' by Type.p, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, contemporary, punchy, straightforward, impact, clarity, modernity, approachability, versatility, geometric, rounded, blocky, high impact, clean.
A heavy, geometric sans with broad proportions and a compact, sturdy silhouette. Strokes are monolinear with minimal modulation, and curves are built from smooth, near-circular bowls that stay consistent across rounds like C, O, and Q. Terminals are mostly flat and horizontal/vertical, giving the design a clean, engineered finish, while counters remain open enough to keep letters like a, e, and s readable at display sizes. Spacing appears generous and even, with a stable baseline and a straightforward, no-nonsense rhythm.
This font is best used where strong presence and quick legibility matter, such as headlines, posters, brand marks, packaging callouts, and signage. It also suits UI or editorial display roles for short phrases, navigation labels, and section headers where a sturdy geometric voice is desired.
The overall tone is modern and direct, balancing friendliness from the rounded forms with assertiveness from the dense weight and wide stance. It feels pragmatic and confident, suited to messaging that needs to be clear and attention-getting without becoming decorative.
The design appears intended as a contemporary, high-impact sans that stays clean and approachable while delivering strong emphasis. Its consistent geometry and solid weight suggest an aim for dependable readability and brand-forward personality in display contexts.
Round characters keep a uniform curvature, while diagonals (A, V, W, X, Y) read crisp and angular against the softer bowls, creating a pleasing geometric contrast. The numerals follow the same robust, simplified construction, favoring clarity and impact over nuance.