Sans Normal Amnav 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Afical' by Formatype Foundry, 'Pais' by Latinotype, 'Helvetica Now' by Monotype, and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, modern, neutral, clean, technical, confident, versatility, legibility, modern clarity, neutral branding, geometric, rounded, open apertures, crisp, even rhythm.
A clean sans with largely geometric construction and smooth, round curves paired with straight, confidently cut terminals. Strokes stay even and steady, producing a calm color on the page, while counters are generous and apertures remain open for clarity. Proportions feel broadly set with comfortable spacing, and the overall rhythm is consistent across caps, lowercase, and numerals.
This font suits interface and product text where steady rhythm and open forms help scanning and legibility. It also works well for editorial subheads, corporate communications, and presentation typography that needs a contemporary, unobtrusive voice. The clear numerals make it a practical choice for dashboards, data callouts, and general informational design.
The tone is modern and no-nonsense, reading as straightforward and dependable rather than expressive or ornamental. Its simplicity and balanced shapes give it a contemporary, slightly technical feel that stays out of the way of the message.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistent texture across sizes. Its geometric leaning and restrained detailing suggest a goal of contemporary neutrality—usable for both display settings and everyday text without calling attention to itself.
Round letters show near-circular bowls and clean joins, while diagonals and angled strokes (seen in forms like A, V, W, X, Y) are sharp and stable without becoming aggressive. Numerals appear clear and sturdy with simple, familiar silhouettes suited to quick scanning in mixed text.