Sans Normal Arbet 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block and 'Giane Gothic sans' and 'Giane Sans' by XdCreative (names referenced only for comparison).
Keywords: ui text, brand identity, signage, headlines, presentations, neutral, modern, clean, functional, corporate, versatility, legibility, neutrality, clarity, modernity, humanist, open counters, round terminals, even rhythm, clear numerals.
A clean sans with generous proportions and an even, steady rhythm. Strokes are monolinear with smooth curvature and largely rounded terminals, producing soft joins and open interior spaces. The uppercase set reads orderly and geometric-leaning, while the lowercase introduces subtly humanist drawing in letters like a, e, and g, keeping forms familiar and highly legible. Numerals are straightforward and well-balanced, with simple silhouettes and consistent stroke logic across the set.
It suits interface typography, product and corporate communications, and general-purpose branding where a dependable sans is needed. The open counters and steady spacing also make it a good choice for signage and short-to-medium reading passages, while its clean shapes scale well for headings and display copy.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its softened edges and open shapes make it feel approachable without becoming casual, supporting a calm, professional voice.
The design appears intended as a versatile, everyday sans that stays unobtrusive in text while remaining crisp and contemporary in larger sizes. It aims to balance geometric cleanliness with familiar, readable lowercase construction for broad usability.
Letterforms show a consistent baseline and cap-line discipline, with comfortable sidebearings that keep text from feeling cramped. Curves are smooth and confident, and the punctuation and spacing in the sample text suggest the design is tuned for continuous reading at larger UI and editorial sizes.