Sans Normal Abmot 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Fabrikat Normal' by HVD Fonts, 'Applied Sans' by Monotype, 'Aago' by Positype, 'Cosima' and 'Cosima Core Edition' by TypeThis!Studio, 'Heading Now' by Zetafonts, and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, signage, modern, dynamic, clean, technical, confident, italic emphasis, modern clarity, system versatility, geometric polish, slanted, geometric, smooth, neutral, crisp.
This is a slanted sans serif with smooth, largely geometric construction and even, low-contrast strokes. Curves are clean and rounded while joins and terminals stay crisp, giving letters a tidy, engineered feel. Proportions read balanced with a moderate x-height and open counters, and the overall rhythm is consistent across capitals, lowercase, and numerals. The italic angle is pronounced enough to add motion without distorting forms into calligraphy.
It works well for branding, headlines, and short-to-medium text where an italic voice is desired without losing a clean sans look. The clear numerals and consistent stroke color also make it a good fit for UI labels, product interfaces, signage, and technical or corporate communications that benefit from a dynamic emphasis style.
The tone is modern and forward-leaning, combining neutrality with a sense of speed and precision. It feels professional and contemporary rather than playful, with a straightforward, functional personality suitable for systems and brand applications that want clarity plus momentum.
The design appears intended as a contemporary italic companion that delivers speed and emphasis while preserving a clean, geometric sans structure. It prioritizes clear silhouettes, smooth curvature, and consistent spacing to stay legible and versatile in modern visual systems.
The sample text shows strong legibility at display sizes, with smooth curves and stable spacing that keep word shapes clear even at a strong slant. Rounded forms like O/0 and 8 maintain a consistent, polished geometry, while diagonals (V, W, X, Y) reinforce the font’s energetic posture.