Sans Normal Efmew 13 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, editorial, branding, presentations, infographics, clean, modern, neutral, friendly, airy, legibility, versatility, modern tone, subtle emphasis, slanted, humanist, open apertures, rounded terminals, single-storey a.
A slanted sans with smooth, rounded strokes and gently tapered joins that keep the outlines crisp without feeling rigid. Curves are broad and open, with generous interior counters in letters like C, O, e, and a, and a generally even rhythm across the alphabet. The uppercase is straightforward and geometric-leaning, while the lowercase introduces a more humanist feel through the single-storey a and g, a softly curved f, and a slightly calligraphic sweep in letters like j and y. Numerals are clear and simple, with round bowls and unobtrusive terminals that match the overall restrained construction.
Well-suited for interface copy, short-form editorial text, and informational design where a clean slanted voice is helpful for emphasis. It can also serve branding and marketing systems that want a modern sans personality without high stylistic eccentricity, and it remains clear in headings and captions at a range of sizes.
The overall tone is contemporary and unobtrusive, with a friendly slant that adds motion and approachability. It feels practical and editorial rather than decorative, projecting clarity and calm without becoming sterile.
The design appears intended to provide a versatile slanted companion for general-purpose typography, balancing geometric clarity with subtle humanist warmth. Its open forms and measured slant suggest a focus on legibility and a contemporary, approachable tone.
Diagonal strokes and angled terminals create a consistent forward cadence, helping the font read as energetic while remaining controlled. Spacing appears comfortably open in text, supporting continuous reading and maintaining a light, breathable texture.