Sans Superellipse Hogow 6 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Albireo' and 'Albireo Soft' by Cory Maylett Design, 'Etrusco Now' by Italiantype, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Nephrite' by Nine Font, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, compressed, utilitarian, athletic, space-saving, impact, bold labeling, modern utility, blocky, square-rounded, high impact, compact, sturdy.
A heavy, tightly set sans with compact proportions and rounded-rectangle (superellipse) construction. Strokes are broadly uniform and terminals read mostly as squared cuts with softened corners, creating a sturdy, blocklike silhouette. Counters are small and apertures tend to be restrained, while verticals dominate to produce a tall, condensed rhythm. The overall spacing and shapes favor clear, forceful word images over delicate detail.
Best suited for short, high-impact settings such as headlines, posters, logos/wordmarks, packaging callouts, and signage where bold shapes need to read quickly. It can also work for compact UI labels or category tags when used at larger sizes and with sufficient tracking to avoid dense textures.
The tone is direct and no-nonsense, with a strong, poster-forward presence. Its compressed, chunky forms suggest industrial labeling and sports/fitness energy—confident, practical, and built for impact rather than subtlety.
This design appears intended to deliver maximum visual punch in a condensed footprint, using superellipse geometry to keep forms robust and consistent. The emphasis is on strong silhouettes and efficient space usage for attention-grabbing display typography.
Round letters lean toward squarish ovals rather than true circles, reinforcing a mechanical feel. The numerals and capitals maintain consistent heft, and the font’s dark color and tight internal spaces make it most effective when given adequate size and breathing room.