Serif Normal Lirov 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, classic, formal, literary, refined, classic readability, editorial voice, refined display, bracketed, ball terminals, sharp apexes, calligraphic, crisp.
This typeface is a high-contrast serif with crisp, finely tapered hairlines and weighty vertical stems. Serifs are mostly bracketed with sharp, wedge-like finishing, giving joins and terminals a carved, deliberate feel. Curves are generous and smooth, with round forms (O, C, e) showing a slightly calligraphic modulation, while diagonals (V, W, X) stay clean and controlled. The lowercase maintains a conventional text rhythm with a moderate x-height, compact apertures, and distinct ball terminals (notably on forms like f and r), producing a polished, print-oriented texture.
It suits editorial layouts, book typography, and magazine settings where a classic serif voice is desired, particularly for headings, subheads, and pull quotes. The pronounced contrast and crisp detailing also make it a strong option for upscale branding and packaging that needs a traditional, refined typographic signature.
The overall tone is traditional and authoritative, with an editorial sophistication that reads as cultivated and trustworthy. Its contrast and refined terminals add a touch of ceremony, evoking bookish, institutional, and heritage-oriented design cues without feeling ornamental.
The design appears intended to deliver a conventional, literary serif with elevated contrast and carefully finished terminals, balancing readability with a distinctly elegant presence. It aims to provide a dependable text foundation while offering enough sharpness and modulation to feel premium in display use.
In the sample text, the heavier verticals and thin cross-strokes create a lively sparkle, especially at larger sizes. The numerals appear lining and proportional, matching the letterforms’ contrast and sharp finishing, which helps maintain a cohesive, classical color in mixed text settings.