Sans Normal Vumuv 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Clarina Sans' by Asritype, 'Accia Sans' by Mint Type, and 'Camphor' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, friendly, modern, clean, approachable, playful, approachability, everyday legibility, modern neutrality, softened geometry, rounded, soft corners, open counters, monoline, humanist.
A rounded, monoline sans with softly blunted terminals and generous curves throughout. Proportions feel balanced and slightly compact, with clear, open counters and smooth joins that avoid sharp corners. The uppercase set is sturdy and simplified, while the lowercase shows gentle, humanist inflections in shapes like the single-storey a and g, plus a softly hooked f. Numerals are similarly rounded and legible, with consistent stroke thickness and a calm, even rhythm in running text.
Works well for UI and product interfaces where a friendly, unobtrusive sans is needed, and for branding systems that want a modern but approachable tone. The rounded construction also suits headlines, packaging, and signage, especially where smooth shapes and straightforward legibility are priorities.
The overall tone is warm and approachable, with a contemporary friendliness that reads casual without becoming informal. Rounded endings and smooth curves give it a welcoming, slightly playful voice while still staying neat and controlled.
Likely intended as a versatile everyday sans that blends modern simplicity with softened, human-friendly details. The rounded terminals and open forms suggest a focus on easy reading and a welcoming personality across both short display lines and longer text.
Letterforms maintain consistent rounding across diagonals and curves, helping the font feel cohesive at both display and text sizes. The design favors clarity over geometry, with open apertures and uncomplicated silhouettes that keep paragraphs dark but not heavy.