Sans Normal Rirek 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Habanera' by Artegra, 'Nauman' and 'Nauman Neue' by The Northern Block, and 'Puck' by Type.p (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, packaging, friendly, modern, confident, approachable, straightforward, high impact, clarity, versatility, approachability, rounded, soft corners, sturdy, clean, geometric-leaning.
A rounded grotesque sans with generous proportions and soft corner treatment throughout. Strokes are heavy and even, with broad curves and open apertures that keep counters clear at display sizes. Uppercase forms are stable and geometric-leaning, while lowercase shapes stay simple and sturdy, with single-storey-style simplicity visible in several letters and a generally smooth, consistent rhythm.
Well-suited to branding, headlines, posters, packaging, and signage where bold presence and clear shapes matter. It also works for UI titles, app headers, and short-to-medium marketing copy where a friendly, modern sans voice is desired.
This font projects a friendly, modern tone with an approachable softness. Its heavy presence feels confident and straightforward without turning aggressive, making it read as practical and contemporary.
The design appears intended to deliver strong, highly legible letterforms with a softened, contemporary finish. It balances geometric structure with rounded detailing to feel welcoming while still reading as clear and functional in prominent sizes.
The numerals and capitals share the same rounded, even-weight logic, creating a cohesive texture across mixed-case settings. Curves are consistently smooth and terminals tend to finish with a softened, squared-off feel rather than sharp cuts.