Sans Superellipse Ugmeb 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Refinery' by Kimmy Design; 'Amsi Grotesk', 'Amsi Pro', and 'Amsi Pro AKS' by Stawix; and 'Anteb' and 'Morl' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, playful, punchy, retro, friendly, impact, energy, approachability, display clarity, brand voice, rounded, chunky, soft corners, slanted, compact.
A heavy, rounded sans with a consistent rightward slant and softly squared curves that feel built from rounded-rectangle geometry. Strokes are thick and uniform, with large internal counters and broad apertures that keep letters open despite the weight. Terminals are blunt and smoothly rounded, and many joins are subtly sheared to reinforce the italic momentum. Overall proportions lean wide and sturdy, producing a tight, impactful texture in lines of text.
Best suited for headlines, short statements, and display typography where impact and motion are desired—posters, packaging, logo lockups, and sports or event graphics. It can work in brief UI or editorial callouts, but its heavy color and slant are most effective when used sparingly and with comfortable tracking and leading.
The tone is energetic and upbeat, combining athletic urgency with a friendly, cartoon-like softness. Its bold, slanted stance reads as dynamic and attention-grabbing, while the rounded forms keep it approachable rather than aggressive. The result feels well suited to playful branding and sporty headline work with a slightly retro flair.
The design appears intended to deliver a bold, fast, and approachable voice by combining superelliptical rounding with a pronounced slant and simplified, sturdy letterforms. It prioritizes visual punch and clear silhouettes over fine detail, aiming for immediate recognition at display sizes.
The lowercase maintains strong readability through simplified shapes and generous counters, while the numerals match the same rounded, blocky construction for a cohesive set. The sample text shows dense, high-ink coverage that benefits from ample spacing and moderate sizes, especially in longer passages.