Sans Normal Lobuw 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'CF Asty' by Fonts.GR, 'Antebas' and 'Protofo' by Lafontype, and 'Sailec' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, energetic, confident, retro, impact, motion, branding, attention, bold clarity, rounded, bulky, oblique, soft corners, high impact.
A heavy, oblique sans with broad proportions and compact interior counters. Curves are built from smooth, rounded geometry while joins and terminals often resolve into slightly blunted, angled cuts, creating a crisp yet friendly finish. The lowercase shows a sturdy, even rhythm with simple single-storey forms and short ascenders/descenders, keeping the texture dense and highly legible at larger sizes. Figures are bold and graphic, with simplified shapes and generous stroke mass that holds up well in display settings.
This font is best suited to large-scale applications where its weight and slant can deliver immediacy—headlines, posters, event graphics, and bold brand statements. It also fits sports and lifestyle branding, packaging callouts, and short, high-contrast signage where quick recognition matters more than long-form reading comfort.
The overall tone is assertive and lively, with a sporty slant that suggests motion and momentum. Its rounded construction keeps it approachable, while the weight and width give it a loud, headline-ready presence. The combination reads as contemporary with a hint of retro advertising energy.
The design intent appears to be a high-impact italic sans that communicates speed and confidence while staying friendly through rounded geometry. Its wide stance and dense forms prioritize visual presence and straightforward readability in display typography.
Round letters such as O/C/G feel notably open and smooth, contrasted by angular details in letters like K, R, and the diagonals of V/W/X, which sharpen the silhouette. The italic angle is consistent across caps, lowercase, and numerals, producing a cohesive forward-leaning color in text. Spacing appears tuned for impact rather than airy text setting, emphasizing a bold, packed line in the sample paragraphs.