Sans Normal Vurav 7 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', and 'Dexa Pro Variable' by Artegra (names referenced only for comparison).
Keywords: ui text, packaging, posters, signage, headlines, friendly, casual, retro, approachable, clean, warmth, clarity, everyday use, compact readability, rounded, compact, soft, monoline, open.
A compact, monoline sans with rounded terminals and softened corners throughout. Strokes stay even and steady, with gently squared curves that give bowls and counters a slightly obround feel rather than perfectly geometric circles. Uppercase forms are simple and sturdy, while the lowercase keeps a straightforward, single‑storey construction in key letters, maintaining an easy, informal rhythm. Spacing appears fairly tight and efficient, producing a dense texture that remains legible in longer lines.
It suits interface labels, app navigation, and short to medium passages where a compact sans is helpful. The rounded finish also works well for packaging, wayfinding, and poster headlines that need clarity with a softer, more approachable character.
The overall tone is friendly and unpretentious, with a mild retro flavor that feels familiar without becoming quirky. Rounded ends and restrained detailing keep it approachable and calm, making the voice feel conversational rather than technical or formal.
The font appears intended as a modern, readable sans that softens a compact structure with rounded terminals for warmth. Its consistent stroke weight and simplified forms suggest a focus on clarity and dependable everyday use, while keeping a subtly nostalgic, human tone.
The design favors clear silhouettes and open counters, with minimal stroke modulation and no sharp joins. Numerals match the letterforms with the same rounded, compact build, supporting a consistent typographic color across mixed text and figures.