Sans Normal Konay 13 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Classic Grotesque' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, contemporary, energetic, industrial, impact, motion, modernity, clarity, brand voice, oblique, geometric, rounded, clean, sturdy.
A heavy, oblique sans with smooth, geometric construction and generous internal counters. Curves are broadly elliptical and terminals are clean and mostly straight-cut, producing a crisp silhouette at large sizes. Proportions feel slightly compact in the capitals while the lowercase shows a tall x-height and open shapes, aiding clarity. Diagonals and joins are robust and consistent, and the numerals share the same wide, rounded bowls with straightforward, no-nonsense details.
This style suits bold headlines, campaign graphics, and branding systems that need a fast, contemporary voice. It works particularly well for sports, fitness, and product/packaging applications where a strong oblique sans can signal momentum and confidence.
The overall tone is assertive and forward-leaning, with a modern, performance-oriented feel. Its weight and slant create a sense of motion and urgency while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver high-impact, modern sans typography with a built-in sense of movement, while retaining clean geometry for legibility in large text and short bursts of copy.
Spacing appears even and steady, supporting dense setting without looking cramped. Distinctive rounded bowls in letters like B, D, O and in figures like 8 and 9 reinforce a cohesive, engineered rhythm across the set.