Sans Normal Konay 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Flaco' by Letter Edit, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, confident, energetic, emphasis, impact, motion, clarity, oblique, rounded, clean, smooth, compact.
A slanted, heavy sans with smooth, rounded curves and clean terminals throughout. Strokes stay largely uniform, giving the letterforms a solid, contemporary block of color, while the italic angle adds forward motion and a slightly compressed, aerodynamic feel. Counters are open and simple, with circular and oval construction evident in letters like O, C, and e; the overall rhythm is even and sturdy, with straightforward geometry and minimal ornamentation.
Well suited for attention-grabbing headlines, brand marks, and short marketing copy where a strong, fast-moving voice is desired. It fits naturally in sports and automotive-style graphics, packaging, and promotional materials, and can also serve as a bold italic companion for emphasis within editorial or UI typography when used sparingly.
The combination of strong weight and consistent oblique slant produces an assertive, energetic tone. It reads as modern and performance-oriented—more about impact and momentum than delicacy—while remaining approachable due to its rounded, friendly shapes.
The design appears intended to deliver high-impact emphasis with a streamlined, forward-leaning stance, pairing simple rounded construction with a dense, consistent texture. Its goal is clear communication with added urgency and motion, optimized for prominent, modern display use.
Numerals are similarly robust and slanted, designed to match the same strong texture as the letters. Uppercase forms appear especially impactful for short lines, while the lowercase maintains a practical, workmanlike clarity at display-to-text sizes.