Sans Normal Edden 17 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, branding, presentations, signage, modern, clean, dynamic, technical, neutral, functional italics, modern clarity, neutral branding, interface legibility, oblique, geometric, monoline, open counters, crisp terminals.
A slanted, monoline sans with a clean geometric foundation and subtly humanist modulation in the curves. Round letters are built from smooth, near-circular bowls with open apertures, while straights keep a steady rhythm and consistent stroke thickness. Terminals are crisp and unadorned, and the overall proportions feel airy with generous internal space and straightforward punctuation-like simplicity across the set. Numerals follow the same oblique, streamlined construction, with clear, open forms and minimal stylistic distraction.
Works well for interface typography, dashboards, and product copy where an oblique voice is needed without sacrificing legibility. It also suits contemporary editorial layouts, slide decks, and identity systems that want a clean italic sans for emphasis, captions, and short-to-medium reading lengths.
The tone is contemporary and efficient, with a forward-leaning motion that reads as active without becoming informal. Its restrained shapes and even color give it a neutral, engineered feel suited to modern interfaces and brand systems.
The design appears intended as a practical italic sans for modern communication: simple geometry, consistent stroke behavior, and clear counters to preserve readability while adding motion and emphasis. It aims to feel current and system-friendly rather than decorative.
Diagonal joins and angled strokes stay disciplined, helping maintain clarity at smaller sizes while keeping a sleek, slightly aerodynamic silhouette. The mix of broad rounds and firm verticals produces a smooth text texture, especially in longer italic paragraphs.