Sans Normal Abgoh 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Epoca Pro' and 'Qubo' by Hoftype, 'Interval Next' by Mostardesign, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: branding, advertising, ui text, posters, headlines, modern, clean, friendly, dynamic, neutral, emphasis, modernization, clarity, approachability, motion, humanist, rounded, open apertures, slanted, smooth.
A slanted sans with smooth, rounded curves and a steady, even stroke. Letterforms lean consistently with softly tapered joins and open counters that keep shapes clear. Proportions feel balanced rather than condensed, with round characters (C, O, G) staying generous and straight-sided forms (E, F, H, N) remaining crisp. The lowercase shows simple, single-storey constructions and unobtrusive terminals, producing an even, legible texture in continuous text.
This style works well for branding, marketing copy, and headlines where a modern sans italic can add motion and emphasis. It also suits interface labels and short-to-medium text in editorial or product contexts, especially when a clean, contemporary voice is desired without the sharpness of high-contrast italics.
The overall tone is contemporary and approachable, combining a clean sans structure with a lively italic slant. It feels energetic without becoming flashy, giving text a forward motion suited to modern communication and product-oriented design.
The design appears intended to provide a versatile italic sans that reads cleanly while adding energy through slant and rounded, humanist construction. It prioritizes smooth rhythm and approachable forms for contemporary display and functional text use.
The numerals share the same smooth, slightly rounded construction and maintain consistent rhythm alongside letters, supporting mixed alphanumeric settings. The italic angle is noticeable but controlled, preserving clarity at larger sizes while keeping a sleek, streamlined silhouette.