Sans Normal Asmon 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, product copy, signage, clean, friendly, modern, neutral, approachable, versatility, legibility, approachability, clarity, modern utility, rounded, humanist, open forms, soft terminals, even color.
A clean sans with gently rounded construction and smooth, continuous curves. Strokes are even and steady, with soft, rounded terminals that avoid sharp cuts. Counters are open and generous, and the overall rhythm is calm and consistent, producing an even typographic color in text. Proportions feel slightly humanist, with subtle organic shaping in curves and joins rather than strict geometric rigidity.
Well-suited for interface copy, product and brand communications, and general editorial text where a clean, contemporary sans is needed without a sterile feel. The open counters and even texture make it a solid choice for longer passages, while the rounded shaping also works for straightforward headings and signage.
The font reads as modern and approachable, balancing neutrality with a mild warmth from its rounded forms. It feels straightforward and practical, with a friendly tone that stays restrained rather than playful or decorative.
The design appears intended as a versatile everyday sans that prioritizes legibility and consistency, adding just enough rounded softness to feel welcoming in modern applications.
In the sample text, the type maintains clarity at paragraph sizes and keeps a smooth flow across mixed-case strings. Numerals appear simple and unobtrusive, matching the lowercase’s rounded, functional character without calling attention to themselves.