Sans Normal Jagip 12 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Widy' by Pasternak (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, techy, impact, clarity, approachability, modernity, brand presence, geometric, rounded, sturdy, open counters, soft corners.
A heavy, expansive sans with broadly proportioned letterforms and smooth, geometric construction. Curves trend toward near-circular bowls and rounded terminals, while straight strokes stay crisp and even, giving the design a stable, low-modulation rhythm. Counters are generally open and generously sized for the weight, and joins are clean with minimal tapering. The lowercase shows a single-storey “a” and “g” with compact, rounded forms, and the numerals follow the same wide, sturdy geometry with clear, simple silhouettes.
Best suited to display roles where its wide proportions and heavy color can work as a key visual element—headlines, posters, logos/wordmarks, packaging, and large-format signage. It can also work for short UI labels or section headers when a confident, friendly tone is desired, but its strong footprint may be less efficient for dense, long-form text.
The overall tone feels contemporary and approachable: bold enough to project confidence, but softened by rounded shapes that keep it from reading as aggressive. Its wide stance and clean geometry lean toward a modern, tech-forward sensibility while remaining friendly and accessible.
The design appears aimed at delivering maximum impact with minimal stylistic noise: a geometric, rounded sans that stays clean and highly legible at larger sizes while projecting a modern, approachable character.
The width and weight create strong horizontal emphasis and a pronounced presence in lines of text. Round letters (like O, Q, and e) read especially smooth and full, while diagonals (A, V, W, X, Y) are robust and visually balanced against the circular forms.