Sans Normal Jadis 1 is a bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, industrial, impact, clarity, modernity, approachability, robustness, geometric, rounded, compact, sturdy, high-impact.
A heavy, geometric sans with broad proportions and large internal counters. Strokes are consistently thick with crisp terminals, producing a solid, even color across lines. Curves are built from smooth, near-circular arcs (notably in C, O, Q, and lowercase bowls), while diagonals and joins are simplified and sturdy, keeping shapes open and legible at display sizes. The lowercase shows a large x-height and short extenders, with single-storey a and g contributing to a contemporary, utilitarian silhouette. Numerals are similarly wide and weighty, with simple, highly readable forms and rounded bowls.
Best suited for headlines, large-format advertising, signage, and brand marks where a bold, wide voice is needed. It can also work for short UI labels or product packaging when strong emphasis and quick recognition are priorities, while long body text may feel visually dense due to the weight and width.
The overall tone is bold and straightforward, leaning modern and functional rather than expressive. Its rounded geometry adds approachability, while the dense weight and wide stance communicate strength and confidence—well suited to branding that wants to feel contemporary, robust, and clear.
The design appears intended to deliver a modern, geometric sans voice with maximum clarity and impact. It favors simplified construction, open counters, and a large lowercase presence to stay readable while projecting a confident, contemporary character.
Spacing appears generous and steady, which helps maintain clarity despite the heavy weight. The wide forms and large counters keep text from clogging, though the strong presence makes it most effective where impact is desired rather than subtlety.