Sans Superellipse Etgew 7 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Geogrotesque Sharp' by Emtype Foundry, 'FF Good' and 'FF Good Headline' by FontFont, and 'Cervino' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, urgent, sporty, industrial, poster-ready, assertive, space-saving impact, motion emphasis, modern utility, high visibility, condensed, slanted, rounded corners, blocky, compact.
A compact, tightly set sans with a pronounced rightward slant and heavy, low-contrast strokes. Forms are built from rounded-rectangle geometry: counters are oval/superelliptical, corners are softened, and joins stay clean and mechanical rather than calligraphic. Uppercase structures are tall and narrow with short crossbars and minimal apertures, while the lowercase keeps a straightforward, utilitarian construction with compact bowls and simple terminals. Numerals match the same condensed, sturdy rhythm, maintaining consistent weight and rounded internal shapes.
Best suited to headlines, posters, and short statements where space is limited but impact is needed. It also fits sports and streetwear branding, punchy packaging, and bold signage where a condensed, forward-leaning voice helps create momentum.
The overall tone is forceful and energetic, with a forward-leaning stance that reads as fast and purposeful. Its compressed silhouettes and solid black presence feel contemporary and utilitarian, evoking athletic branding, transportation wayfinding, and high-impact promotional typography.
The design appears intended to deliver maximum punch in minimal horizontal space, pairing a condensed build with rounded-rectangle construction for a modern, engineered feel. Its italic stance suggests motion and emphasis, aiming for visibility and attitude in display contexts.
The narrow proportions create a strong vertical cadence, and the rounded-rectangle counters keep the texture from feeling brittle despite the dense weight. In running text the slant and compact apertures increase urgency and emphasis, making the face feel more at home in short bursts than in long, quiet reading.