Sans Normal Kilav 3 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Pelago' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, editorial, modern, dynamic, clean, confident, sporty, add emphasis, convey motion, modernize tone, support branding, improve clarity, oblique, rounded, crisp, compact, smooth.
This typeface is an oblique sans with gently rounded curves and clean, unbroken strokes. Letterforms lean consistently to the right with a forward-tilting rhythm, combining circular bowls (C, O, Q) with straightforward, geometric construction in stems and diagonals. Terminals are mostly plain and clipped rather than tapered, keeping the silhouette crisp while maintaining a soft, rounded feel in the curves. Spacing reads even and practical, with compact, sturdy shapes that hold together well in continuous text.
It suits headlines, subheads, and promotional typography where an energetic, contemporary voice is desired. The consistent slant and solid forms also make it useful for branding systems and packaging that need a clean sans with built-in motion. In editorial layouts it can function well for short bursts of emphasis, pull quotes, or standfirsts where a forward, modern texture is beneficial.
The overall tone is contemporary and energetic, with a forward-leaning stance that suggests motion and momentum. Its clean construction and smooth curves keep it approachable, while the slant adds emphasis and urgency without feeling decorative.
The design appears intended as a straightforward oblique companion for a modern sans, prioritizing clarity and consistency while adding momentum through the slant. Rounded geometry and clean terminals aim for a versatile, contemporary look that reads well at display sizes and remains controlled in shorter text settings.
Capitals show a strong, stable structure with broad curves and clear counters, while lowercase forms stay simple and workmanlike, favoring legibility over stylization. Numerals match the same oblique angle and rounded geometry, aligning visually with the letters for mixed-content settings.