Sans Normal Lomih 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Monto Grotesk' by Lucas Tillian, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, punchy, high impact, sense of speed, brand presence, headline clarity, compact counters, rounded terminals, oblique slant, heavy punctuation, sturdy geometry.
A heavy, oblique sans with broad proportions and smooth, rounded contours. Strokes stay visually uniform with large, solid masses and compact internal counters, producing strong color on the page. Curves are built from clean circular/elliptical shapes, while joins and terminals feel blunt and slightly softened rather than sharp. The slant is consistent across caps, lowercase, and figures, giving the overall rhythm a forward-leaning, high-impact texture.
This font is well suited to headlines, posters, branding marks, and packaging where a bold, kinetic presence is needed. It can work effectively for short bursts of text such as calls-to-action, signage, and campaign graphics, especially when paired with a calmer companion face for longer reading.
The tone is energetic and forceful, with a contemporary, performance-oriented feel. Its forward slant and dense letterforms read as fast and confident, leaning toward a sporty, attention-grabbing voice rather than a quiet editorial one.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans construction, using a consistent oblique angle and robust shapes to suggest motion and confidence. It prioritizes bold recognition and a strong typographic voice over delicate detail.
Uppercase forms appear stable and blocky, while the lowercase maintains clear, straightforward construction with single-storey shapes where expected and a strong, simplified skeleton. Numerals are similarly sturdy and legible, matching the font’s solid, emphatic color in running text. Tight counters and heavy strokes make the design best when given adequate size and spacing.