Serif Normal Lekul 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Impressum EF' by Elsner+Flake, 'Chronicle Text' by Hoefler & Co., 'Deccan' by Indian Type Foundry, 'Bogue Slab' by Melvastype, and 'Foundry Origin' by The Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, authoritative, classic, traditional, scholarly, legibility, authority, heritage, impact, bracketed, robust, high-ink, sturdy, formal.
A robust text serif with generously sized capitals and strong vertical stems. Serifs are bracketed and relatively broad, with a traditional, bookish construction and clear stroke endings. Curves are full and slightly compact in their counters, while the overall rhythm stays steady across lines, producing an even, confident texture in paragraph settings. Figures appear oldstyle-influenced in feel, with noticeable variation in widths and prominent terminals that match the letterforms.
Well suited to editorial headlines, book and magazine typography, and packaging or branding that needs a traditional, established voice. It also works for posters and display lines where a dense, confident serif presence is desired.
The tone is classic and authoritative, evoking traditional publishing and institutional communications. Its heavy, confident color reads formal and dependable, with a slightly vintage, printed-page character.
The design appears intended to deliver a familiar, highly legible serif voice with extra visual authority. It prioritizes a strong typographic color and classical proportions suitable for headline-driven editorial and heritage-leaning applications.
The letterforms show a conventional serif model with sturdy joins and clear differentiation between similar shapes. In text, the weight produces strong emphasis and a dark page color, making it especially impactful at larger sizes and in short-to-medium passages.