Slab Contrasted Urta 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Clarendon Serial' by SoftMaker, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, packaging, sturdy, confident, traditional, collegiate, impact, readability, heritage, authority, bracketed, chunky, robust, softened, lively.
A robust slab-serif with heavy, bracketed serifs and rounded joins that soften the overall mass. Strokes show clear, moderate contrast, with thick verticals and slightly lighter connecting strokes, creating a steady, confident rhythm. Letterforms are generous and open, with full bowls and relatively wide counters; terminals are blunt and squared, and curves are smoothly drawn rather than geometric. The lowercase maintains a familiar, readable texture with a two-storey a, compact ear on g, and sturdy stems that hold up well at larger text and display sizes.
Well suited to headlines, pull quotes, and short paragraphs where a dense, authoritative texture is desirable. It can anchor book covers, magazine layouts, packaging, and brand marks that need a classic slab-serif voice with strong presence.
The tone feels solid and trustworthy, with an editorial, old-style-meets-slab presence that suggests authority without looking cold. Its weight and bracketed slabs add a collegiate and heritage flavor, while the softened curves keep it approachable and human.
The design appears intended to deliver a bold, readable slab-serif for attention-grabbing typography, balancing traditional serif cues with softened details to remain friendly and legible in real text.
Caps read particularly monumental due to the broad slabs and strong vertical emphasis, and the numerals match that same sturdy build with rounded bowls and prominent serifs. Spacing appears even and comfortable in the sample text, producing a dark, emphatic typographic color.