Sans Normal Asmoh 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Equip', 'Galvani', and 'Qubo' by Hoftype; 'Agent Sans' by Positype; 'Mogand' by Soerat Company; 'Leksikal Sans' by Tokotype; 'Avram Sans' by Tour De Force; and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, product copy, clean, neutral, modern, friendly, practical, versatility, legibility, neutrality, clarity, modernization, rounded, open apertures, humanist, soft terminals, even rhythm.
A clean sans serif with largely monolinear strokes and gently rounded curves. The proportions are balanced and readable, with open counters and straightforward, unembellished construction. Terminals tend to be softly finished rather than sharply cut, giving the forms a slightly warm, humanist feel. Uppercase shapes read stable and geometric-leaning, while the lowercase maintains clear differentiation and an even texture in text.
This design fits interface copy, product descriptions, and general-purpose editorial text where a calm, readable sans is needed. It should also perform well for wayfinding and informational graphics thanks to its open counters and steady rhythm at typical reading sizes.
The overall tone is neutral and contemporary, leaning friendly rather than stark. Its soft curvature and open shapes keep it approachable and easygoing, suitable for everyday communication where clarity matters more than personality-driven flair.
The design appears intended as a versatile, no-nonsense sans for broad everyday use, prioritizing clarity, consistent rhythm, and a modern but approachable character across uppercase, lowercase, and numerals.
The font maintains consistent stroke behavior across letters and numerals, producing a smooth, steady gray value in paragraphs. Round letters (like O/C/G) appear clean and spacious, and the numerals follow the same simple, legible logic as the alphabet, supporting continuous reading in mixed alphanumeric settings.