Sans Normal Tydew 1 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bassidle' by Josstype, 'Sgt Peppers' by K-Type, 'Ocean Sans' by Monotype, and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, direct, punchy, impact, approachability, clarity, modernity, rounded, open counters, high legibility, soft corners, geometric.
A heavy, rounded sans with broad proportions and an even, steady rhythm. Curves are smooth and circular with generously open counters (notably in C, G, O, e, and 8), while straight strokes remain clean and vertical with minimal modulation. Terminals tend toward softly rounded or gently squared endings, giving the letterforms a substantial, solid silhouette. The lowercase shows simple, single-storey construction for a and g, a short-armed t, and compact joins that keep word shapes dense and stable.
Best suited to display applications where a strong, approachable presence is needed: headlines, logos and brand systems, posters, packaging, and clear short-form messaging. It can also work for brief UI labels or navigation when set with comfortable spacing, but its dense weight favors larger sizes and concise text.
The tone is bold and approachable—assertive without feeling aggressive. Its rounded geometry and open shapes read as friendly and contemporary, lending a straightforward, energetic voice to headlines and branded messaging.
The design appears intended to deliver maximum impact with a clean, modern feel, using rounded geometric construction and open counters to keep the forms readable and friendly even at heavy weight.
Figures are large and sturdy, matching the weight and presence of the letters; the 0 is clearly oval and the 8 has two well-defined bowls. The overall spacing appears generous enough to preserve clarity at large sizes while maintaining a tightly unified, impactful texture in lines of text.