Sans Normal Tydan 9 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, modern, friendly, sporty, impact, clarity, modernity, approachability, display use, rounded, geometric, blocky, crisp, compact.
A heavy, geometric sans with broad proportions and rounded internal curves. Strokes are thick and clean with crisp terminals, and counters stay relatively open for the weight. Round letters lean toward circular construction, while straight-sided forms (like E, F, H, N) keep a firm, squared-off structure. The lowercase is sturdy and compact, with simple joins and a largely single-storey feel where applicable, producing a dense, high-impact texture in words and lines.
Best suited for headlines, poster typography, and bold branding where impact is the priority. It can also work well for packaging, sports or entertainment promotions, and short UI labels where a strong, compact word shape is desirable. For longer passages, it will be most comfortable at larger sizes and with ample spacing.
The overall tone is bold and straightforward, with a friendly softness coming from its rounded bowls and generous curves. It feels contemporary and energetic, leaning toward attention-grabbing messaging rather than subtlety. The rhythm reads as assertive and upbeat, suitable for designs that need immediate visual authority.
The design appears intended to deliver maximum presence with simple, geometric forms that remain legible and consistent at large sizes. Its combination of squared structure and rounded curves suggests a goal of balancing firmness with approachability for contemporary display typography.
At display sizes the shapes look stable and uniform, with consistent stroke weight across curved and straight elements. Numerals match the heavy, rounded construction and read as solid blocks, supporting strong typographic hierarchy in headlines.