Serif Flared Ekmuj 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, literary titles, branding, classic, literary, refined, warm, traditional, readability, classic tone, editorial work, heritage feel, flared terminals, calligraphic, bracketed serifs, oldstyle figures, crisp.
A transitional, flared-serif design with gently swelling stems that open into subtly splayed terminals and bracketed serifs. Stroke contrast is moderate, with smooth transitions through curves and a steady, even rhythm across text. Proportions lean slightly condensed in some capitals, while lowercase forms stay open and readable with round counters and a calm baseline. Numerals show oldstyle behavior with ascenders and descenders, matching the text color and flow of the lowercase.
Well suited to editorial typography—books, long-form articles, and magazine text—where its moderate contrast and steady spacing maintain comfortable readability. It can also serve in refined branding, packaging, and headings that benefit from a classic serif presence with a gently flared, crafted finish.
The overall tone is bookish and composed, balancing formal heritage cues with a softer, humanist warmth. It feels trustworthy and established rather than flashy, with a quiet elegance suited to long-form reading.
The design appears intended to deliver a classical reading experience with a touch of calligraphic energy, using flared terminals and moderated contrast to keep text both dignified and approachable. Its cohesive letterforms and oldstyle numeral style suggest a focus on continuous reading and traditional typographic tone.
Capitals have sharp, clean apexes and tapered joins, while lowercase details (like the two-storey a and single-storey g) reinforce a traditional text-face voice. Terminals often finish with a slight flare rather than a hard, flat cut, giving words a subtly calligraphic texture at display sizes without disrupting paragraph color.