Serif Flared Habab 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'Excentra Pro' by Mint Type, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, and 'Organic' and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, retro, sporty, confident, dynamic, friendly, display impact, forward motion, vintage flavor, brand character, flared, bracketed, wedge serif, oblique stress, soft corners.
A slanted serif with sturdy, slightly condensed capitals and livelier, more calligraphic lowercase. Stems terminate in tapered, wedge-like flares rather than crisp slabs, with gentle bracketing into the main strokes. Curves are full and smooth with a subtle oblique stress, and joins feel rounded and forgiving, giving counters a soft, open look. The rhythm is energetic: diagonals and terminals lean forward, and several lowercase forms show noticeable stroke modulation that adds movement without becoming delicate.
Well suited to headlines, posters, and brand marks that benefit from a dynamic italic voice and strong presence. The distinctive flared terminals make it effective for packaging and signage where letterforms need to feel bold and spirited. It can also work for short bursts of text—taglines, pull quotes, and promotional copy—where texture and momentum are desired.
The overall tone is assertive and upbeat, combining a vintage print flavor with a sporty, forward-driving slant. It reads as confident and approachable—more “team banner / headline” than formal editorial—while still retaining classic serif cues.
The design appears aimed at delivering a punchy italic serif with flared endings—bridging traditional serif structure and a more energetic, display-forward personality. It prioritizes impact and motion while keeping forms familiar enough for quick recognition.
Capitals are broad and stable with prominent flared endings that help them hold their shape at display sizes. The lowercase brings more personality through angled terminals and slightly varied widths, which increases texture in running lines. Numerals are heavy and rounded, matching the letterforms’ softness and slant for cohesive titling and emphasis.